Clover Media Blog

People aren’t on social media to follow your brand. At least, not initially. They’re there to connect with friends and family, kill time, and be inspired. When consumers follow brands, it’s generally as a response to things like feed discovery tools, recommendations from people in their network, because they already like a brand and because someone they admire (e.g., an influencer) mentions the brand. For most brands it’s difficult (and inadvisable) to time an ad around a natural disaster, but understanding that people go online during pivotal events like holidays and political campaigns can help you plan your posts and content appropriately. Another thing to consider—different age groups use social media differently. For example, Gen Z tends to find new accounts via the influencers they follow, while Gen X discovers new accounts from family and friend recommendations. One major way to avoid losing followers is to understand why people are following your brand in the first place. The n...

Having a successful Social Media presence for your brand is about more than just creating engaging and creative content to post to your Social Media platforms. These days, companies need to utilize the power of Social Media as a customer service vessel for their brand. Customers love having the ability to interact with brands on sites like Facebook and twitter. On the flip side, companies that are using Social Media as a part of their customer service experience typically have a higher rating than a company that doesn't. Now. How does your brand do this correctly? THINK BEFORE YOU RESPOND For the most part, customers contact a brand's customer support department do to either a complaint or something is not functioning properly on a product or service they purchased. When a customer contacts your brand for customer support, make sure to fully read through their initial issue. RESPECT THEIR EMOTIONS It’s inevitable on social media, you will come across comments that are negative ...

In the digital age of Likes, Shares, Tweets, Retweet and SEO, we all know that overlooking the easy to avoid mistakes may cause your blog to not reach it's full potential. From our How Adding a Blog Can Drive Traffic to Your Website we also know how important a blog can be to your brand's website traffic as well as your SEO ranking among the top search engines. So what we are going to look at today is a few common mistakes you need to avoid or keep in mind when you are posting your next blog post. NO SALES PITCHES I can't tell you how many times we have come across blogs or blog links on [insert social media platform here] where all it was in the end was lengthy sales pitch on what they are offering/selling. Writing a post about a specific service or new product you have is great! However, let's not turn blogs into 1,000 word advertisements that people will stop reading three sentences into it. Rather, concentrate on informing your audience on what is happening in the m...

Social Media Marketing is more than posts, likes, retweets, blogging and videos. In the big picture, it is about reaching your target audience where they are. Keeping that in mind, let's talk about just how important your target audience actually is to your brand's message being reached by even more and how they can be your brand's best marketer. Let's take Instagram for an example. When you post to your Instagram account, it is viewed by all of your followers who either like, share and tag others on their account. You now know how that is important to marketing your brand. If a follower posts a response to your Instagram post tagging one of their followers in that post, you now how have a personal conversation between two people attached to your brand. Meaning now your brand's post will be seen by your followers, your followers followers and now the account they tagged followers. This effectively just tripled the amount of people or "accounts" that will s...

We are often asked by customers and non customers alike, how they can drive more traffic to their websites. My first response is typically recommending adding a blog to their websites. There next question more often than not is, "How can adding a blog accomplish these goals?" Of course, if a customer does not like to write at all, then perhaps adding a blog isn’t the best suggestion. But even for those that don’t write, they can sometimes outsource a writer for their blogs. So it’s still something to consider if you have a website and would like to have a way to improve your traffic and rankings. To understand how adding a blog can help, you need to understand how search engines view the posts/articles in a blog. Each blog post is viewed as a separate page of your website. More pages with relevant content is always a good thing. If you have a 10 page website, and you write a post each week (which is a reasonable goal) in a year, your website, in a search engine’s eyes, will b...

A few years ago, words were enough to attract new audience members and keep existing customers engaged. But today, ensuring that your content is fresh and that people find it captivating and worthy of their time is a serious challenge. Of course, text is still important, but content is evolving and visuals are gaining more power. Visuals are faster and easier for the brain to process, and can help drive better business results and more eyeballs to your page. As the social web has allowed us all to become publishers and marketers the importance of content for search and social media marketing has exploded. This is driving another trend within that sector called visual content marketing. This visual web growth has happened for a few reasons. The rapid acceptance of smart phones and tablets The widespread availability of high speed wireless networks The decreased cost of data that makes high definition uploads cost effective The emergence of focused visual media social networks such as Pi...

There is more to Social Media Marketing than just posting all the time to your various Social Media accounts. A LOT more! People don't check Social Media to see what brands, your brand included, are posting. They check their Social Media feeds to see what their long distance relatives are doing. What their old school mates are up to and of course to watch funny animal videos. However. Social Media Marketing is an effective medium to get your brand's message seen by your target audience. Having said that -- Here are a few common mistakes we see happen on Social Media all the time from brands trying to have a good overall Social Media Presence. SALE, SALE, SALE ALL THE TIME Many brands try to bombard their audience with sales pitches all the time. This is a HUGE mistake in the Social Media World. It's too easy for your audience to simply ignore them or even worse, block your brand all together. NOT RESPONDING IN A TIMELY MANNER People turn to Social Media to have easy and dir...

One of the biggest questions, schools of thought and debate in the Social Media World is 'When should my brand post on social media'? And for good reason. There are MANY different schools of thought on this subject. None of which are incorrect or correct. There is no one globally perfect time to post to Social Media. In fact -- You need to dive into a lot of different factors when determining the best times for your brand to post to your Social Media accounts. Here are a few key factors to get you started. WHEN IS YOUR TARGET AUDIENCE ONLINE The basis of all Social Media is to better engage your target audience on a more personal level. Having said that. The first rule of thumb; if you will, when determining when your brand should post to Social Media is, when is your target audience on [insert Social Media outlet here]. Why should you post at 10 o'clock in the morning to your Facebook feed if your target audience is mostly on-line at noon? The answer is, you shouldn't....

In the digital age we live in, there are literally dozens, and we mean dozens of Social Media platforms and accounts out there for you to choose from. Does that mean your brand needs to have a presence on all of them? No. When your brand makes the determination of either beginning to have a presence on Social Media or looking to revamp and/or step up your Social Media presence. Of course, Facebook is nearly a no-brainer for brands to be on right now. With over 2-Billion users, chances are your brand needs to have a presence on Facebook. However, when it comes to the other dozens of Social Media platforms, that can be a little more tricky.  Here are two key factors you need to keep in mind when determining what Social Media platforms your brand needs to be creating content on. PERFORM A SOCIAL MEDIA REVIEW Do you currently have Social Media profiles? If so, where are they at and how are you utilizing that particular platform? As we stated before, there is no need for your brand to b...

In the digital World we are now living, in order for any business to grow quickly you need to be able to reach a wide target audience as soon as possible. Without an active social media presence, your business is on the fast track for failure. There are now over 4-Billion users across the World that have a Social Media account. By not tapping into the power of that reach, marketing your brand to potential leads and customers becomes a lot more difficult. 78% of small businesses now get at least one quarter of their new customers via Social Media 61% of young people refer to Social Media as a part of their purchasing process 27% of Americans check their Social Media networks at least three times per day 35% of Americans check branded pages regularly as part of their Social Media activity 27% of online time is dedicated to checking Social Media activity 58% of Facebook users have liked a brand's Business Page 42% of Facebook users have mentioned a brand in their status update Here...