Skip to main content

Understanding Your Analytics to Create Better Content

As brands continue to leverage the power of social media to connect with their audience, understanding social media analytics has become more critical than ever. Social media analytics provide valuable insights into how your content is performing, what resonates with your audience, and how you can improve your content strategy moving forward. By analyzing social media data, brands can make data-driven decisions, create better content, and achieve greater success on social media. Firstly, understanding social media analytics helps brands identify what content is resonating with their audience. By analyzing metrics such as engagement rate, reach, and impressions, brands can determine which content is performing well and generating interest among their audience. They can identify the types of posts, topics, or formats that are getting the most likes, comments, shares, and clicks.  This information provides valuable insights into what resonates with their audience, and brands can use t...

How Adding a Blog can Drive Traffic to Your Website

We are often asked by customers and non customers alike, how they can drive more traffic to their websites. My first response is typically recommending adding a blog to their websites.

There next question more often than not is, "How can adding a blog accomplish these goals?"

Of course, if a customer does not like to write at all, then perhaps adding a blog isn’t the best suggestion. But even for those that don’t write, they can sometimes outsource a writer for their blogs. So it’s still something to consider if you have a website and would like to have a way to improve your traffic and rankings.

To understand how adding a blog can help, you need to understand how search engines view the posts/articles in a blog. Each blog post is viewed as a separate page of your website. More pages with relevant content is always a good thing.

If you have a 10 page website, and you write a post each week (which is a reasonable goal) in a year, your website, in a search engine’s eyes, will be 62 pages. As always, content reigns supreme!

Blog posts that are giving out "free advice", like this post, can also be linked to other places. Such as other people's blogs, discussion forums, etc. Blog posts attract links, reposts and links to your website are counted by search engines and boost your site’s rankings.

And as we all know, the higher the rankings, the more likely people are to find your website. And that is the end game we are hoping to improve on with these tips.

And of course, a subject near and dear to out hearts here is the social media marketing aspect of blog posts. There are so many plugins available for blogs, such as Blogger and WordPress. These offer super simple solutions to broadcast each blog article to all of your social media outlets.

We see more and more about how search engines are paying even closer attention now to “social signals” and, by adding a blog to your website can help you with your social media marketing. With each new blog posting, you are creating something new to send out and promote via social media.

So consider adding a blog to your website. It’s a very affordable (most times free) way to increase traffic and business.

Popular posts from this blog

Social Media Demographics and Usage 2021

If you’re looking for the latest social media demographics for 2021, you’ve hit the jackpot. We often talk about the importance of building a social strategy that’s driven by data. Demographics are no different. Because the social space is constantly evolving with more networks available to marketers than ever before, you need to spend your time and budget wisely. And while you may think you know which networks matter most based on your target audience, 2021’s numbers might surprise you. From putting together personas to conducting market research, demographic data is an essential starting point for figuring out which networks and campaigns deserve your attention. Facebook Demographics and Usage Number of monthly active users: 2.7 billion Largest age group: 25-34 (26.3%) Gender: 44% female, 56% male Time spent per day: 38 minutes Instagram Demographics and Usage Number of monthly active users: 1 billion Largest age group: 25-34 (33.1%) Gender: 57% female, 43% male Average time spent pe...
Read more

What is Social Currency?

In 2009, Erich Joachimsthaler coined a term — Social Currency. He defined it as the extent to which people share brands or information about brands as a part of their everyday social lives. In today’s “definition” of the term according to Wikipedia, it’s the actual and potential resource from presence in social networks and communities, including both digital and offline. It is in essence, an action made by a company or stance of being, to which consumers feel a sense of value when associating with your brand, while the humanization of your brand generates loyalty and “word-of-mouth” vitality for the organization. So now that we’ve covered the origins and the modern definition of Social Currency, what does it actually mean to you and for your brand? In its simplest of terms, Social Currency can be described as giving your audience “one upmanship” over their friends, relatives or social media followers. Think about that for a minute. When you have something better, more expensive or inc...
Read more

45% of Organizations Lack a Clearly Defined Marketing Strategy!

The whole “build the plane as its flying” approach doesn’t work long-term. Gone are the days of FIRE! Ready. Aim. when it comes to having a successful marketing strategy.  Reactive marketing begets reactive results—meaning you’re always chasing leads, trends, and your competition. A combination of both reactive and proactive marketing will help out your brand on the right track for success.  Ditch reactive marketing and leave it in 2022. 2023 is the year you take control of your marketing strategy!  Data-driven, proven strategies have helped countless brands just like yours lead their niche, with solutions including:  S.M.A.R.T. Goals/Objectives/Actions/Accountability Social Media Lead Generation Email Marketing Custom Customer Journeys Onsite Content Paid Media  If your brand doesn't have a marketing strategy, your competitors already have one significant advantage over you. Despite the rapid technological growth and development, it’s challenging to come up wit...
Read more