Skip to main content

Understanding Your Analytics to Create Better Content

As brands continue to leverage the power of social media to connect with their audience, understanding social media analytics has become more critical than ever. Social media analytics provide valuable insights into how your content is performing, what resonates with your audience, and how you can improve your content strategy moving forward. By analyzing social media data, brands can make data-driven decisions, create better content, and achieve greater success on social media. Firstly, understanding social media analytics helps brands identify what content is resonating with their audience. By analyzing metrics such as engagement rate, reach, and impressions, brands can determine which content is performing well and generating interest among their audience. They can identify the types of posts, topics, or formats that are getting the most likes, comments, shares, and clicks.  This information provides valuable insights into what resonates with their audience, and brands can use t...

Your Target Audience is Your Best Marketer

Social Media Marketing is more than posts, likes, retweets, blogging and videos. In the big picture, it is about reaching your target audience where they are.

Keeping that in mind, let's talk about just how important your target audience actually is to your brand's message being reached by even more and how they can be your brand's best marketer.

Let's take Instagram for an example.

When you post to your Instagram account, it is viewed by all of your followers who either like, share and tag others on their account. You now know how that is important to marketing your brand.

If a follower posts a response to your Instagram post tagging one of their followers in that post, you now how have a personal conversation between two people attached to your brand. Meaning now your brand's post will be seen by your followers, your followers followers and now the account they tagged followers.

This effectively just tripled the amount of people or "accounts" that will see the post attached to your brand.

Having this type of personal connection from one follower to another "non" follower is the best marketing your brand can receive from your target audience.

Once the "non" follower is attached to this conversation from initially being tagged on your brand's post, more often than not, they become a follower of your brand.

What has happened is that by just posting to your account as normal, your target audience just became a marketer of your brand that ended in a new follower and potentially a new customer for your products and/or services.

In the end, be personable in your posts and engage with your audience and remember...Social Media is just that -- SOCIAL!

Popular posts from this blog

Creating A Customer Journey

A customer journey is key to building a solid lead generation strategy. A customer journey map is a visual representation of a customer’s experience with your brand, from awareness, consideration to purchasing decision and beyond.  The customer journey is a long and often unpredictable road for your potential and returning customers. Understanding it can be even more complicated. That’s why customer journey maps came into being, to understand the roadmap of a customer, from the very first touchpoint throughout the lasting life of their relationship with your business.  Customer journey maps can be an invaluable resource for companies, from marketing to sales to user interface, and have been known to help businesses increase their ROI by 13–22% when done correctly. Customer journeys allow you to create personalized experiences across all touchpoints—for every individual—across all channels. Companies can use this shared understanding to identify opportunities for innovation and...
Read more

3 Video Types your Brands Needs

If you want to build an audience, grow your brand awareness, and bring in more sales, then you need to wrap your mind around three specific video types we're going to lay out. And then MAKE THEM! Regardless of what industry you're in, your potential customers all go through (basically) the same process every time they are in the market to make a purchase. That process is referred to a the Buyer's Journey. When you fully understand what that journey entails, you'll understand why these three video types are so imperative to your brand's success when it comes to video marketing. The first step of the buyer decision process is the awareness stage. Here the consumer recognizes a need or problem and feels a difference between the actual state and some desired state. They try to find goods to satisfy such needs. This leads to the second stage of searching for information about the product in the consideration stage. The consumer tries the find out as much as possible abou...
Read more

What is Social Currency?

In 2009, Erich Joachimsthaler coined a term — Social Currency. He defined it as the extent to which people share brands or information about brands as a part of their everyday social lives. In today’s “definition” of the term according to Wikipedia, it’s the actual and potential resource from presence in social networks and communities, including both digital and offline. It is in essence, an action made by a company or stance of being, to which consumers feel a sense of value when associating with your brand, while the humanization of your brand generates loyalty and “word-of-mouth” vitality for the organization. So now that we’ve covered the origins and the modern definition of Social Currency, what does it actually mean to you and for your brand? In its simplest of terms, Social Currency can be described as giving your audience “one upmanship” over their friends, relatives or social media followers. Think about that for a minute. When you have something better, more expensive or inc...
Read more