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Understanding Your Analytics to Create Better Content

As brands continue to leverage the power of social media to connect with their audience, understanding social media analytics has become more critical than ever. Social media analytics provide valuable insights into how your content is performing, what resonates with your audience, and how you can improve your content strategy moving forward. By analyzing social media data, brands can make data-driven decisions, create better content, and achieve greater success on social media. Firstly, understanding social media analytics helps brands identify what content is resonating with their audience. By analyzing metrics such as engagement rate, reach, and impressions, brands can determine which content is performing well and generating interest among their audience. They can identify the types of posts, topics, or formats that are getting the most likes, comments, shares, and clicks.  This information provides valuable insights into what resonates with their audience, and brands can use t...

Your Target Audience is Your Best Marketer

Social Media Marketing is more than posts, likes, retweets, blogging and videos. In the big picture, it is about reaching your target audience where they are.

Keeping that in mind, let's talk about just how important your target audience actually is to your brand's message being reached by even more and how they can be your brand's best marketer.

Let's take Instagram for an example.

When you post to your Instagram account, it is viewed by all of your followers who either like, share and tag others on their account. You now know how that is important to marketing your brand.

If a follower posts a response to your Instagram post tagging one of their followers in that post, you now how have a personal conversation between two people attached to your brand. Meaning now your brand's post will be seen by your followers, your followers followers and now the account they tagged followers.

This effectively just tripled the amount of people or "accounts" that will see the post attached to your brand.

Having this type of personal connection from one follower to another "non" follower is the best marketing your brand can receive from your target audience.

Once the "non" follower is attached to this conversation from initially being tagged on your brand's post, more often than not, they become a follower of your brand.

What has happened is that by just posting to your account as normal, your target audience just became a marketer of your brand that ended in a new follower and potentially a new customer for your products and/or services.

In the end, be personable in your posts and engage with your audience and remember...Social Media is just that -- SOCIAL!

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