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Understanding Your Analytics to Create Better Content

As brands continue to leverage the power of social media to connect with their audience, understanding social media analytics has become more critical than ever. Social media analytics provide valuable insights into how your content is performing, what resonates with your audience, and how you can improve your content strategy moving forward. By analyzing social media data, brands can make data-driven decisions, create better content, and achieve greater success on social media. Firstly, understanding social media analytics helps brands identify what content is resonating with their audience. By analyzing metrics such as engagement rate, reach, and impressions, brands can determine which content is performing well and generating interest among their audience. They can identify the types of posts, topics, or formats that are getting the most likes, comments, shares, and clicks.  This information provides valuable insights into what resonates with their audience, and brands can use t...

Why Your Brand Needs Social Media

In the digital World we are now living, in order for any business to grow quickly you need to be able to reach a wide target audience as soon as possible. Without an active social media presence, your business is on the fast track for failure. There are now over 4-Billion users across the World that have a Social Media account. By not tapping into the power of that reach, marketing your brand to potential leads and customers becomes a lot more difficult.

    • 78% of small businesses now get at least one quarter of their new customers via Social Media
    • 61% of young people refer to Social Media as a part of their purchasing process
    • 27% of Americans check their Social Media networks at least three times per day
    • 35% of Americans check branded pages regularly as part of their Social Media activity
    • 27% of online time is dedicated to checking Social Media activity
    • 58% of Facebook users have liked a brand's Business Page
    • 42% of Facebook users have mentioned a brand in their status update

Here are just a few of the benefits of how having a social media presence can benefit your brand.

Social Media Gives You a Wider Reach

With Social Media, it’s easy to market your services to a much larger audience. Not only does social media allow you to reach out to more people; it even lets you target the exact type of audience you wish to market your brand to.

Using Social Media for Business Boosts Your Site’s SEO

Search engine crawlers know which pages are consistently earning traffic and which are just floating out there, forgotten and ignored. 

A killer content strategy for SEO is the most important part of earning top spots in search engine rankings, but driving traffic to your optimized pages will cause them to climb much faster in the search engine results pages.

Social Media Marketing Is Easily Sharable Marketing

A user can easily share any marketing activity or advertisement that’s posted up on a social media website.

This means that once you’ve shared a post, people will eventually ensure that it gets to your target market; the people who will actually benefit from your business.

A Strong Social Media Presence Builds Brand Loyalty

A recent study found that brands with active social media profiles have more loyal customers.

It’s easy to imagine why. When you’re engaging and interacting with your audience on social media your brand becomes less like a corporation and more like what you truly are, a unified group of people who share a vision.

Social Media Gives You the Ability to Quickly Respond to Customers

Once you’ve shared any content on Social Media, it’s easy to keep track of customer responses and feedback given by social media users.

Besides making the necessary changes as soon as possible, you can even respond to your customer’s queries and messages. This will help you engage with the audience better so they keep coming back for more.

Customers You Didn’t Know Existed Will Find & Buy From You

In the process of marketing on Facebook, you’ll probably end up joining a lot of groups related to your industry, products, services or target audience. By strategically posting content in these groups, you’ll help influence potential customers to go and check out your website.

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