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Showing posts from January, 2023

Understanding Your Analytics to Create Better Content

As brands continue to leverage the power of social media to connect with their audience, understanding social media analytics has become more critical than ever. Social media analytics provide valuable insights into how your content is performing, what resonates with your audience, and how you can improve your content strategy moving forward. By analyzing social media data, brands can make data-driven decisions, create better content, and achieve greater success on social media. Firstly, understanding social media analytics helps brands identify what content is resonating with their audience. By analyzing metrics such as engagement rate, reach, and impressions, brands can determine which content is performing well and generating interest among their audience. They can identify the types of posts, topics, or formats that are getting the most likes, comments, shares, and clicks.  This information provides valuable insights into what resonates with their audience, and brands can use this

45% of Organizations Lack a Clearly Defined Marketing Strategy!

The whole “build the plane as its flying” approach doesn’t work long-term. Gone are the days of FIRE! Ready. Aim. when it comes to having a successful marketing strategy.  Reactive marketing begets reactive results—meaning you’re always chasing leads, trends, and your competition. A combination of both reactive and proactive marketing will help out your brand on the right track for success.  Ditch reactive marketing and leave it in 2022. 2023 is the year you take control of your marketing strategy!  Data-driven, proven strategies have helped countless brands just like yours lead their niche, with solutions including:  S.M.A.R.T. Goals/Objectives/Actions/Accountability Social Media Lead Generation Email Marketing Custom Customer Journeys Onsite Content Paid Media  If your brand doesn't have a marketing strategy, your competitors already have one significant advantage over you. Despite the rapid technological growth and development, it’s challenging to come up with something that has