The whole “build the plane as its flying” approach doesn’t work long-term. Gone are the days of FIRE! Ready. Aim. when it comes to having a successful marketing strategy. Reactive marketing begets reactive results—meaning you’re always chasing leads, trends, and your competition. A combination of both reactive and proactive marketing will help out your brand on the right track for success. Ditch reactive marketing and leave it in 2022. 2023 is the year you take control of your marketing strategy! Data-driven, proven strategies have helped countless brands just like yours lead their niche, with solutions including: S.M.A.R.T. Goals/Objectives/Actions/Accountability Social Media Lead Generation Email Marketing Custom Customer Journeys Onsite Content Paid Media If your brand doesn't have a marketing strategy, your competitors already have one significant advantage over you. Despite the rapid technological growth and development, it’s challenging to come up with something that has
A customer journey is key to building a solid lead generation strategy. A customer journey map is a visual representation of a customer’s experience with your brand, from awareness, consideration to purchasing decision and beyond. The customer journey is a long and often unpredictable road for your potential and returning customers. Understanding it can be even more complicated. That’s why customer journey maps came into being, to understand the roadmap of a customer, from the very first touchpoint throughout the lasting life of their relationship with your business. Customer journey maps can be an invaluable resource for companies, from marketing to sales to user interface, and have been known to help businesses increase their ROI by 13–22% when done correctly. Customer journeys allow you to create personalized experiences across all touchpoints—for every individual—across all channels. Companies can use this shared understanding to identify opportunities for innovation and improvem