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In the digital age of Likes, Shares, Tweets, Retweet and SEO, we all know that overlooking the easy to avoid mistakes may cause your blog to not reach it's full potential.
From our How Adding a Blog Can Drive Traffic to Your Website we also know how important a blog can be to your brand's website traffic as well as your SEO ranking among the top search engines.
So what we are going to look at today is a few common mistakes you need to avoid or keep in mind when you are posting your next blog post.
NO SALES PITCHES
I can't tell you how many times we have come across blogs or blog links on [insert social media platform here] where all it was in the end was lengthy sales pitch on what they are offering/selling.
Writing a post about a specific service or new product you have is great! However, let's not turn blogs into 1,000 word advertisements that people will stop reading three sentences into it.
Rather, concentrate on informing your audience on what is happening in the market of your industry, the business world or a general blog post about what your target audience is interested in.
BROKEN IMAGE LINKS
Who wants to read a blog that is informing the reader about something in an image, only to see, well not see, the image in the end?
What good does it do to your readers if you are talking about how great adding a backyard deck can make their home look if they cannot see the image of said deck?
NON FUNCTIONING LINKS
This almost goes hand-in-hand with the above broken image links, though this one may me be even more important.
Again we go back to how adding a blog to your website can help drive traffic to your site and improve your SEO ranking. Although that is hard to do if you the links within a blog post are not functioning properly.
How many people do you think you would lose from your blog if you were referencing another blog post with a link that did not take them to the other post?
I mean why would they stick around or go back to your blog if you did not have working links?
Do your blog and your brand a favor. Work on a draft of your blog before posting it live to your website. Test all image and redirect links to make sure they are functioning properly. Proof read for spelling and grammatical errors.
The old carpenter's adage of 'Measure twice, cut once' works in the blogging world as well.