As brands continue to leverage the power of social media to connect with their audience, understanding social media analytics has become more critical than ever. Social media analytics provide valuable insights into how your content is performing, what resonates with your audience, and how you can improve your content strategy moving forward. By analyzing social media data, brands can make data-driven decisions, create better content, and achieve greater success on social media. Firstly, understanding social media analytics helps brands identify what content is resonating with their audience. By analyzing metrics such as engagement rate, reach, and impressions, brands can determine which content is performing well and generating interest among their audience. They can identify the types of posts, topics, or formats that are getting the most likes, comments, shares, and clicks. This information provides valuable insights into what resonates with their audience, and brands can use this
If you want to build an audience, grow your brand awareness, and bring in more sales, then you need to wrap your mind around three specific video types we're going to lay out.
And then MAKE THEM!
Regardless of what industry you're in, your potential customers all go through (basically) the same process every time they are in the market to make a purchase. That process is referred to a the Buyer's Journey.
When you fully understand what that journey entails, you'll understand why these three video types are so imperative to your brand's success when it comes to video marketing.
The first step of the buyer decision process is the awareness stage. Here the consumer recognizes a need or problem and feels a difference between the actual state and some desired state. They try to find goods to satisfy such needs.
This leads to the second stage of searching for information about the product in the consideration stage. The consumer tries the find out as much as possible about the product’s available brands.
At the third stage, the consumer takes all of the information gathered from the previous two stages and ultimately makes the all important decision stage, where they decide whether to make a purchase or not.
Now, how you structure these videos to help them along their purchasing decision path is very important. We've found it's best to make four videos of each stage of the journey. Meaning making a total of 12 videos.
Here's an example...
Overall, video structures help to organize the data buyers are being served to make a purchasing decision by building a simplified version of their need using attentional narrowing.
When this is done properly, the buyer then sees not only the need for the product or service. They envision themselves actually using that product or service utilizing imagine experiences, which the brain then turns into real sensory information, leading them to a purchasing decision.