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Understanding Your Analytics to Create Better Content

As brands continue to leverage the power of social media to connect with their audience, understanding social media analytics has become more critical than ever. Social media analytics provide valuable insights into how your content is performing, what resonates with your audience, and how you can improve your content strategy moving forward. By analyzing social media data, brands can make data-driven decisions, create better content, and achieve greater success on social media. Firstly, understanding social media analytics helps brands identify what content is resonating with their audience. By analyzing metrics such as engagement rate, reach, and impressions, brands can determine which content is performing well and generating interest among their audience. They can identify the types of posts, topics, or formats that are getting the most likes, comments, shares, and clicks.  This information provides valuable insights into what resonates with their audience, and brands can use this
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Why It’s Important to Communicate with Your Audience

Social media has rapidly transformed the way brands and consumers interact with each other. With over 4.6 billion active users worldwide, social media platforms have become a hub for communication, engagement, and community building. In today's digital landscape, it is crucial for brands to communicate with their audience on social media to establish meaningful connections, build brand loyalty, and drive business success. One of the key reasons why brands need to communicate with their audience on social media is to establish and maintain meaningful connections. Social media platforms offer a unique opportunity for brands to engage with their audience in real-time, creating a two-way communication channel. Brands can respond to comments, messages, and mentions, and actively participate in conversations with their audience.  This level of interaction allows brands to humanize their presence and build genuine relationships with their customers. By actively engaging with their audienc
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45% of Organizations Lack a Clearly Defined Marketing Strategy!

The whole “build the plane as its flying” approach doesn’t work long-term. Gone are the days of FIRE! Ready. Aim. when it comes to having a successful marketing strategy.  Reactive marketing begets reactive results—meaning you’re always chasing leads, trends, and your competition. A combination of both reactive and proactive marketing will help out your brand on the right track for success.  Ditch reactive marketing and leave it in 2022. 2023 is the year you take control of your marketing strategy!  Data-driven, proven strategies have helped countless brands just like yours lead their niche, with solutions including:  S.M.A.R.T. Goals/Objectives/Actions/Accountability Social Media Lead Generation Email Marketing Custom Customer Journeys Onsite Content Paid Media  If your brand doesn't have a marketing strategy, your competitors already have one significant advantage over you. Despite the rapid technological growth and development, it’s challenging to come up with something that has
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Creating A Customer Journey

A customer journey is key to building a solid lead generation strategy. A customer journey map is a visual representation of a customer’s experience with your brand, from awareness, consideration to purchasing decision and beyond.  The customer journey is a long and often unpredictable road for your potential and returning customers. Understanding it can be even more complicated. That’s why customer journey maps came into being, to understand the roadmap of a customer, from the very first touchpoint throughout the lasting life of their relationship with your business.  Customer journey maps can be an invaluable resource for companies, from marketing to sales to user interface, and have been known to help businesses increase their ROI by 13–22% when done correctly. Customer journeys allow you to create personalized experiences across all touchpoints—for every individual—across all channels. Companies can use this shared understanding to identify opportunities for innovation and improvem
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The Importance of Lead Generation

As with any business, it’s important to generate leads for future customers and revenue streams. After all, the bottom line of business is just that. The bottom line. If you want to be successful in business, then lead generation is going to be one of, if not THE most important task you’re going to do. Adding to that, it really doesn’t need to be as complicated as you might think it could be. First, lead generation is how businesses bring leads into their sales pipeline, funnel, silos, or whatever industry jargon you use to call your lead capturing process. Second, these leads should be people that have shown some interest in purchasing something from you in your industry.  And third, if someone is asking for more information about your product or service, that’s great! That means they could potentially become a paying customer in the future! Basically, what I’m saying here is you need to pay attention to them. When done right, it provides new customers who will purchase your product o
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Setting S.M.A.R.T. Goals for Social Media

Setting social media goals is a key step toward proving (and improving) the value of your social media work. Writing your goals down and regularly reporting on your progress also significantly increases the likelihood that you will achieve what you set out to do. Goals help you chart a course for improvement and success. They allow you to see how effective your efforts are. They give you purpose and direction, in a documented way that you can share with others. Anyone can pull a lofty goal out of thin air, but that won’t help you improve your business results or even measure progress. For your social media marketing goals to be useful, they need to be realistic and trackable. They also need to be tied to clear objectives that will help you make progress. Established goal-setting frameworks help you put in the work upfront to create meaningful social media goals that will support your business in the long run. Let's look at the S.M.A.R.T. Framework of setting goals. The S.M.A.R.T go
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3 Video Types your Brands Needs

If you want to build an audience, grow your brand awareness, and bring in more sales, then you need to wrap your mind around three specific video types we're going to lay out. And then MAKE THEM! Regardless of what industry you're in, your potential customers all go through (basically) the same process every time they are in the market to make a purchase. That process is referred to a the Buyer's Journey. When you fully understand what that journey entails, you'll understand why these three video types are so imperative to your brand's success when it comes to video marketing. The first step of the buyer decision process is the awareness stage. Here the consumer recognizes a need or problem and feels a difference between the actual state and some desired state. They try to find goods to satisfy such needs. This leads to the second stage of searching for information about the product in the consideration stage. The consumer tries the find out as much as possible abou
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Social Media Demographics and Usage 2021

If you’re looking for the latest social media demographics for 2021, you’ve hit the jackpot. We often talk about the importance of building a social strategy that’s driven by data. Demographics are no different. Because the social space is constantly evolving with more networks available to marketers than ever before, you need to spend your time and budget wisely. And while you may think you know which networks matter most based on your target audience, 2021’s numbers might surprise you. From putting together personas to conducting market research, demographic data is an essential starting point for figuring out which networks and campaigns deserve your attention. Facebook Demographics and Usage Number of monthly active users: 2.7 billion Largest age group: 25-34 (26.3%) Gender: 44% female, 56% male Time spent per day: 38 minutes Instagram Demographics and Usage Number of monthly active users: 1 billion Largest age group: 25-34 (33.1%) Gender: 57% female, 43% male Average time spent pe
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What Makes Consumers Purchase on Social Media

The latest evolution in online shopping comes with new limitations and opportunities. What worked on your ecommerce site may not make an impact in a crowded newsfeed. As consumers continue to embrace this distinctive checkout experience, understanding their motivations will be crucial to building a lucrative strategy. Sprout Social  surveyed 1,000 US consumers to better understand what’s driving perceptions and behaviors around social commerce (i.e., did TikTok really make me buy it?) According to their data, 65% of participants have already made purchases directly through social media. US retail social commerce sales are projected to exceed $56 billion by 2023, marking an opportunity businesses can’t afford to miss out on. This report unpacks what brands can learn from these early adopters and how they can become even more competitive in this uncharted market. Brand Awareness is the Key to Unlocking more Purchases on Social People are spending more time on social media and consequentl
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Viewed Content Report: What People See on Facebook

When it comes to Facebook and the content that’s shown to you as a user, many people believe that the algorithm just hates showing them anything their friends post, the actual Pages they follow or the Groups they’re members of. Most people believe all that they are shown are Ads after Ads after Ads. When honestly and objectively–That’s just not the case at all. Taking into account you are the person that set up your account. Followed those Pages and became members of those Groups, it wouldn’t be in Facebook’s best interest to only show you Ads from brands that have paid them to place their Ads on their platform, regardless of how much money they make off of those.  If you the user/viewer is not on their platform for the reasons you want to be. Then there is no one on Facebook to see the Ads those brands paid to place on their platform.  And the reason you’re on Facebook is to see what your friends and family are up to, catching up with the latest gossip from your school years, or even
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How Graphic Design can Help Sell Products

 Are you shouting at the wrong people? Graphic Design can help to sell your products by creating awareness, interest and action – to the right people! Having the best product or the best service but shouting at the wrong people in the wrong place will not achieve the results you need. Even the best design will not get a return if it doesn’t create the right emotion or even get to interact with the right prospect. Knowing what your best customer looks like helps! What are they interested in, what is their pain or problem? Without knowing this information you can’t begin to educate them let alone convince them that it is your product they can’t live without. Great Graphic Design can only, truly, be effective with the right message for the right people. Therefore discovering your perfect customer is the first step to creating an effective and successful campaign. Answer the questions above to begin to find out your target market and best customer. Then your objectives will be to create in
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What is Social Currency?

In 2009, Erich Joachimsthaler coined a term — Social Currency. He defined it as the extent to which people share brands or information about brands as a part of their everyday social lives. In today’s “definition” of the term according to Wikipedia, it’s the actual and potential resource from presence in social networks and communities, including both digital and offline. It is in essence, an action made by a company or stance of being, to which consumers feel a sense of value when associating with your brand, while the humanization of your brand generates loyalty and “word-of-mouth” vitality for the organization. So now that we’ve covered the origins and the modern definition of Social Currency, what does it actually mean to you and for your brand? In its simplest of terms, Social Currency can be described as giving your audience “one upmanship” over their friends, relatives or social media followers. Think about that for a minute. When you have something better, more expensive or inc
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Building Online Communities

Online communities can be defined as a gathering of like-minded individuals that has an outlet on the Internet to discuss their interests on-line. As with any physical or “real life” community, members get together to share common interests. These communities are terrific places to connect one-on-one while building relationships with a larger audience and industry influencers. With the meteoric rise of social media, online communities have seen a boom in popularity. You can find online communities ranging anywhere from cooking, theme parks, marketing, sports to politics. Not unlike their real life communities. Online communities look to serve a specific target audience to help one another better themselves. To teach, to learn and to connect. Whether you can recall your local Y.M.C.A. from when you were a child, or the Boy and Girl Scouts. These very niche communities have been intertwined in our cultures for a lot longer than you may think. Even as far back as ancient Greece, communiti
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Tips to Boost Your Email Marketing

What is it about some email marketing campaigns that make them successful while others flop, causing businesses to lose revenue? Some email marketers know the secrets that drive holiday purchases and we want to help you take advantage of that knowledge. Make the most of your email marketing campaigns by reviewing these tips. 1. Make it easy for customers to buy No one will spend the time to jump through the hoops of a complicated purchasing process. Include prominent links in your holiday marketing emails that enable customers to get to the purchasing page with one click. 2. Send an automated email out whenever someone abandons their online shopping cart Don't make the mistake of assuming people are done shopping just because they left their cart. Many customers abandon carts because they get interrupted, are having trouble with the site, plan to return to it later, have a question or for other good reasons. Set up your automated email campaigns so that they send out a quick email
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Word of Mouth Marketing

One of the biggest marketing boosts your brand can receive is from word-of-mouth marketing. This type of marketing is basically when people talk to other people about your brand, product or services. It can be in-person, inside an email or on social media. Person-to-person marketing has ALWAYS been the best way for your brand to drive new business. The personal recommendations for our friends, family or coworkers goes further than anything your marketing department or social media team can produce. The reason for that is simple — TRUST! We trust our family. We trust our friends and coworkers. We trust them to give us the best advice on where to eat. Where to get our oil changed or even where to go on our next vacation. It’s THAT level of trust your brand has to be able to tap into and create when it comes to minting your Social Currency on social media. And I’m not just talking about creating trust for your product or service. I mean you HAVE to be able to create a level of trust with
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Selling Products with Your Blog

Selling products on your blog is one of the absolute best ways to turn your loyal audience into a consistent revenue stream. In fact, many of my readers set out to start their blogs specifically for the purpose of marketing and selling a product or service. Whether you have a brand new blog or have already been blogging for years, you might be surprised at the revenue potential of selling products on your blog. Stop overlooking the money making potential of using your blog to sell products, and read on to learn about how simple it can be. The Keys to Selling Products On Your Blog: Audience and Conversion Rate The two biggest factors in how successful you can be with offering products on your blog are the size of your audience and the number of your readers that you are able to convert into paying customers (also referred to as your conversion rate). First, we will discuss how easy growing your audience can be. Building Your Audience Means More Potential Customers Building a bigger audi
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The Benefits of Video Marketing

Video is a visually rich communication tool that can be tailored to suit any audience and share any message. Whether your goal is to drive more traffic, increase leads, educate a buyer into making a purchase decision, or improve conversion rates, video is one of the fastest and easiest ways to communicate with your audience. No matter the industry, video’s benefits for business owners make a compelling case for implementing video marketing for your business. Cisco has predicted that by 2022 online videos will make up more than 82% of all consumer internet traffic. Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. 83% of marketers would increase their reliance on video as a marketing strategy if there were no obstacles like time, resources, and budget. Read on to explore five powerful benefits of using video marketing in your business.  Engage Customers on Social Media  Whether you’re on Facebook, LinkedIn, Twitter, Instagram, Snapch
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Utilizing User Generated Content (UGC)

User-generated content (UGC) is any content—text, videos, images, reviews, etc.—created by people, rather than brands. And brands will often share UGC on their own social media accounts, website, and other marketing channels. For many brands, Instagram is the primary platform for UGC. Users create and share posts featuring your brand, exposing your products and services to their audience. Better yet, you can share that content with your own audience, boosting your credibility in the process. In this post, we’ll explain why you should create a user generated content strategy. We’ll also explain how to incorporate UGC into your social marketing efforts. Why User-Generated Content? What’s the big deal about user-generated content, and why should your brand care? Here are three key reasons UGC is a key marketing strategy you can’t ignore. Promote Authenticity Consumers are 2.4 times more likely to view user-generated content as authentic compared to content created by brands. That offers b
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